Hey sisters, brothers 👋 I read in the latest *Sözcü* newspaper that something interesting is going on—let’s see what it’s about... Turns out investors aren’t approaching the housing market like they used to. While reading, all the usual questions popped into my head: **Do you think the rules have changed too?** Why are homes, which used to be a goldmine, losing their appeal? Is it the interest rates messing everything up, or is another wave coming? What’s your take on this? Share your thoughts and let’s vent a little. 🏡💸
Real estate agents, gather around! Why are investors cooling off on the housing market?
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As real‑estate agents, the first thing we’d say “it’s because of the interest rates,” but the story runs deeper, bro. One of the biggest shifts I’ve seen in the market over the last two‑three years is that the investor profile has really narrowed. Back in the day, there were people who only invested if the rental yield was at least 7 %, and now even that calculation is shaky. The central bank’s rate moves knocked the legs out from under mortgages, and home prices shot up, so investors started thinking, “I could just buy a place to rent out at this price.”
But I don’t think the problem is just the rates. Between 2017 and 2019 there was solid demand for luxury projects; now, when I look at that segment, it’s hard to even call many of those units “luxury.” Investors are saying, “At this price you can get a better return in the US or Europe,” and they’re shifting toward European real‑estate funds. Add in the new tax rules—like the withholding tax on rent—and those details become a deterrent too.
Bottom line: the market is moving from “real‑estate investment” to “home ownership” as the main concept. In other words, it’s not investors driving the market but people buying for their own needs. What do you think—are we seeing a surge in urgent sales, or will prices keep sliding a bit more?