Hey there, I've been thinking about what approaches to take in meme production. Does using classic templates work better, or should we go with completely original setups? Also, is following trends effective for a humorous tone, or is sticking to classic joke structures the way to go? What do you guys think?
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It depends on what you're aiming for with your meme, but I've tried it all in Madrid and I'll tell you what works best for me. First, the key is in the product you're promoting: if it's for a serious startup (e.g., a SaaS), a well-adapted template can save you time and prevent it from looking like spam, but if it's for a more *underground* project with its own personality, originality always helps. The worst thing you can do is force a "copy and paste" of a viral meme *without* it fitting your brand.
For the humorous side, in Spain people go crazy for the timing and local context, not just the topic itself. If you see memes like "the grandma on WhatsApp" or the "brothers-in-law" doing well, don't ignore them, but add your own twist. An artisanal beer startup can't do the same as a fintech, you know? The ideal is to combine trends with your essence: for example, in my latest startup, we used memes like "the boss who doesn't understand remote work" but with real productivity data, and that hooked more than any generic format.
And watch out, because a meme that works now can be dead in two weeks. The trick is to follow accounts like @memes or @dankchad on Twitter and see what's trending, but adding your signature. If you only copy yesterday's stuff, you won't stand out. If you don't have time to create them, at least edit the templates with something of your own: an inside joke, a sector fact... make it clear it's yours!