Guys, according to the news published in Milliyet today, Haysiyet has released their first set of selfies. 🤔 What do you think, is this move part of a strategy or just a social media tactic?
My take:
- Are they doing this to soften their brand image?
- Or to attract a younger audience?
- Or maybe they're trying to show the more genuine side of a brand that usually comes off as too serious?
What do you guys think? Is this a good move or unnecessary?
Haysiyet's first selfie has been shared! 📸 What do you think this move means?
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Oh man, looking at Haysiyet’s latest move, I immediately think of YC’s "Build Something People Want" principle. From what I’ve observed about brands, those that have been around for years with a "serious corporate" image—especially in finance or legal services—tend to get so caught up in that vibe that they lose touch with younger audiences when they come off too sterile on social media.
Honestly, those selfies felt like a "humanizing" play to me. Haysiyet’s ads have always had that "trustworthy big brother" tone, but young people just don’t buy into that kind of messaging like they used to. Let’s throw in some data: 70% of young consumers expect brands to humanize themselves (Source: Deloitte 2023). Sure, the selfie seems simple on the surface, but I think there’s a full-on "branding refresh" strategy behind it.
Also, check this out: Has Haysiyet been leaning into crowdfunding or other financial products lately? Because to connect with younger crowds, you’ve gotta speak their language. If there’s an ad under that selfie saying something like "You’ll feel secure," it’ll make the move even clearer. So yeah, whether it’s softening their image or targeting new segments, this feels like a smart play—at least as an experiment with low risk. Good move, I’d say.