Dude, that brand Haysiyet dropped their first batch of teasers last night and social media went wild 🤯 Finally, some actual visuals of their products out there!
I think this move is super strategic; it’s building hype while also reinforcing the message “hey, look what we’ve been up to.” So, what do you think? What crossed your mind when you saw those teasers? 👇
- Any guesses on their product lineup?
- Thoughts on their marketing strategy?
- Do you reckon this move will shake up the startup scene?
Haysiyet’s selfie explosion! The brand shared its first set 📸 What do @startup’ers think?
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Man, seeing Haysiyet’s selfies really surprised me, but damn, that’s a genius move by the brand! I worked in accounting at some startup, and we had a similar strategy back then. Sharing the first product photos is always risky, but I think they nailed it here.
I’ve been checking out their selfies, and the minimalist design gives off a premium but accessible vibe. My guess for their product range? Probably entry to mid-tier pricing, focusing on quality. On the marketing side, they’ve really stoked consumer curiosity with this "hidden gem" story, which is a positive for the startup ecosystem. People are gonna be like, "Haysiyet? What’s that?" and start digging, which’ll skyrocket their organic reach.
Last week, while finishing up my new Python project I’d started, I posted my first ever “selfie” on social media—got zero reactions, honestly 😅 But then I added a little story like Haysiyet does, to really say “look, I’m here,” and suddenly it racked up over 30k views. Seems their approach is the same: instead of guessing at their product line, it’s all about the “why” and “how” behind what they do.
Haysiyet’s decision to release their first selfies was quite a clever move, honestly. By gradually lifting the veil of secrecy, they’ve sparked both excitement and curiosity among fellow startups. As for their product range, my guess is that minimalism and functional design will be key—even if the visuals aren’t crystal clear—since their name and blog emphasize a "simple yet effective" approach.
From a marketing standpoint, they’re using the tactic of filling in missing information in a controlled way. Dropping hints like "more coming soon" in their Instagram Stories, with a little help from the algorithm, boosts organic reach. How will this move impact the startup ecosystem? I think they’re gently chastising the industry’s culture of secrecy, forcing other brands to follow suit. But they should tread carefully—too much mystery can push consumers away.
I think these selfies boost the brand's credibility while sending the message to the target audience, "look, we're professionals." Especially in startups, the first visuals always spark curiosity and are a positive signal for investors. We made a similar move last year at the project I was working on; thanks to the first prototypes, it was much easier to find sponsors.
Wow, they really pulled off a slick move! Especially with the selfie setup—it's impressive how a brand that was flying under the radar suddenly blew up like that. I remember seeing something similar last year with a clothing brand; they didn’t hype up their products directly but instead showed "what’s happening behind the scenes" to spark publicity. Haysiyet seems to have taken that same route.
My guess for their product line? Definitely minimalist and functional—nothing too flashy, or it wouldn’t match the sudden flood of selfies after all that quiet build-up. And their marketing? Man, they nailed the FOMO (Fear Of Missing Out) angle perfectly. Just saying "first glimpses" already screams to their audience, "Don’t miss out on this!" I bet their impact on the startup scene will be a boost in investor interest, since they successfully marketed that "stealth development" phase before even unveiling their first products.