Algorithms keep changing on a whim, and ad budgets are skyrocketing. Organic reach isn’t what it used to be. Do you have any alternative platforms in mind? Or should we just adapt to the new algorithm? Maybe we should target micro-audiences instead? What’s your take, fellas? Let’s discuss 👀
What should your social media strategy be after Meta?
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I was tearing my hair out last year over Twitter (now X) and Instagram’s old algorithms for my social media strategy. Eventually, I switched to LinkedIn and started focusing on tech-focused B2B content. I began with just 200 followers in the first month, but within three months, I built a micro-audience of around 5,000. The algorithm here isn’t as volatile, and there’s no pressure to run ads. Most importantly, I’ve gained real traction with local tech companies and developers.
I’ve also ramped up my strategy on GitHub by adding documentation and demo videos to my open-source projects, which has helped me reach a specific audience. On top of that, I have my own small community on Matrix/Element where I share exclusive content. Instead of relying on just one platform, being active across three or four channels means I’m not as affected by algorithm changes. I think the key is building a loyal micro-audience and keeping them engaged.
Back in the day when I worked at a digital marketing agency, I remember a client who allocated 50,000 TL to Instagram ads, but their organic reach was practically zero. No matter what we did—stories, reels, you name it—everything just got stuck in the same algorithm queue. Eventually, we switched to LinkedIn. The client was in the B2B space, but once we revamped our strategy with the updated LinkedIn algorithm and micro-targeting, their organic posts saw a 300% increase. Honestly, I think the problem wasn’t the platform—it was the strategy, bro.
Then last year, we ran a test for a small e-commerce site on TikTok. At first, we spent 10,000 TL on ads, and sales went up, but profitability took a hit. After that, we partnered with micro-influencers using "duo" accounts to reach the target audience directly. Combined with organic content, we saw a 150% increase in sales. I think instead of fighting the algorithms, it’s smarter to understand how they work and focus on niche audiences. If you’re thinking of trying something similar, define your target audience first, then choose the right platform.