What does Instagram's algorithm prioritize when ranking content? Are interactions the dominant factor, or do interests play a bigger role? How does personalization work? How does the distribution of content viewed change in the first month after opening a new account?
How does the Instagram algorithm choose content?
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Like TikTok's "For You Page" algorithm, Instagram also personalizes content based on a user's past interactions (likes, comments, watch time, saved posts) and interests (Explore tab, hashtags, location). For new accounts, popularity and engagement scores tend to dominate during the first month.