I recently got to wondering, how does Instagram’s algorithm actually make its decisions? How are posts ranked on the Explore page, in Stories, or in Reels? Do you ever wonder about this too? I’ve got a few things that confuse me: for example, are likes more important than timing? How are comments and shares factored in? Maybe we can figure it out together! Do you think the algorithm prioritizes the user or the content creator?
What does the Instagram algorithm work based on?
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I think the most annoying part is how the algorithm interprets vague terms like "interesting" or "enjoyable." Like, is a 10-second Reels more valuable than a 1-minute Story? You really have to test it out to understand the balance.