I'm curious, what exactly do these so-called algorithms use to recommend content? Is it just likes that matter, or is there a more complex system at play? Besides follower behavior, what other factors come into play? Also, do these algorithms keep getting updated all the time?
How do social media algorithms work?
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A few months ago, I got bored scrolling on Instagram after midnight and started looking up 1990s Turkish films. After finding the premiere video of *Eşkıya*, the algorithm suddenly transported me to the mid-2000s. First, I stumbled upon Ayna’s classic *"Çılgın Mıyım?"* video, then a clip of Kadir İnanır in his middle-aged years. The weird part? That night, I only clicked on those kinds of content, yet the algorithm suddenly decided to unleash its *"nostalgia treasure"* on me.
Since then, I’ve realized that algorithms don’t just track likes and watch time—they’re hyper-aware of *timing*. For example, I’ll get tech news at 9 AM, but by late afternoon, I’m bombarded with animation sketches, proving the algorithm adjusts based on the hour. They’re constantly evolving—on my birthday, it started showing me old friendship photos like it had switched to *"remind them of their friends"* mode.